After the Lakers’ big win on Tuesday, LeBron James stirred up conversation with a series of bold and thought-provoking posts on X. In these messages, he shared his thoughts on how the NBA media operates and called for a shift toward more positive coverage.

LeBron reposted a message from Rich Kleiman that seemed to echo his own frustrations. Kleiman’s post highlighted the overwhelming negativity in sports media, asking why the industry often leans into harsh criticism and “clickbait” instead of celebrating what makes sports special. “Sports are one of the few things that truly bring people together,” the post said. “So why can’t the media reflect that? Big platforms have the power to change the tone and give us all an escape from the negativity we face in daily life.”

LeBron’s response was short but impactful: “Amen.” That one word made it clear where he stands. The post gained massive attention, racking up millions of views within an hour. Later, LeBron added his own follow-up comment before announcing he’d be stepping away from social media for a while: “And with that said, I’ll holla at y’all! Getting off social media for the time being. Y’all take care.”

As someone who’s been in the league for over two decades and selected as an All-Star 20 times, LeBron has dealt with plenty of criticism throughout his career. He’s usually good at brushing it off, but every now and then, he steps up to address it head-on. This time, it feels like he’s trying to spark a bigger conversation about changing the way the media talks about sports and its players.

Since joining the Lakers in 2018, LeBron has faced all kinds of negativity—not just from fans but also from inside the organization and even his own teammates at times. When it comes to media coverage, he’s been vocal about how overly critical and pessimistic it can be, especially toward top players like himself. For LeBron, this isn’t just about himself—it’s about creating a culture where players are supported and uplifted rather than torn down.

LeBron’s leadership style reflects this mindset. He’s known for encouraging his teammates and helping them find confidence when they’re struggling. It’s an approach that’s worked well for him over the years, both on and off the court.

That said, negativity is always going to be part of professional sports. Some argue it’s necessary to hold players and teams accountable and to keep the competition level high. It can even serve as motivation for athletes when they’re not performing at their best.

This season, the Lakers have started strong with a 10-4 record, and LeBron is playing at an elite level once again. Despite the inevitable criticism and outside pressure, he seems focused on blocking out the noise and doing what he does best—leading his team and putting on a show for fans around the world.

As one of the greatest players in NBA history, LeBron knows how to handle the spotlight. And while negativity may always exist in some form, it’s clear that he’s determined not to let it define his legacy or distract him from his goals.