Srinagar, Sept 16: Red FM, India’s foremost private radio and entertainment network, proudly unveils the Red Premier League (RPL), heralded as Kashmir’s largest cricket festival. This marks a significant milestone in the professional cricket arena for the region. The RPL will host all its matches at the esteemed Delhi Public School, Srinagar, utilizing advanced lighting systems, top-notch facilities, and a meticulously maintained turf wicket. The league is scheduled to commence on September 17, 2024, and will conclude on October 17, 2024.

The Red Premier League aims to transform the cricket landscape in Jammu & Kashmir. Featuring 12 dynamic teams, divided into 2 competitive pools, the league will deliver 37 thrilling matches, making it the most extensive professional cricket tournament in the region. The RPL promises an exhilarating mix of players, blending seasoned cricketers with promising grassroots talents from across the nation.

Each participating team is permitted to enlist up to 4 national-level players and is required to include at least one Under-19 player. This rule ensures a strategic balance of experience and youth development within each squad. Cricket enthusiasts can catch every match live on Red FM JK and JK Sports Time, allowing millions of fans in the region and beyond to join in on the excitement.

Nisha Narayanan, Director & COO of RED FM and Magic FM, shared her enthusiasm about this groundbreaking initiative: “We are redefining sports as a core element at Red FM. Following the remarkable success of the Carrom Street Festival in Kolkata, we recognize sports as a powerful medium to engage audiences beyond traditional radio. From engaging podcasts to dynamic on-air campaigns, cricket has always been integral to our identity. The launch of the Red Premier League represents a dedicated sports IP that brings local communities together meaningfully. After the challenges Kashmir has faced, we believe it’s the right moment to introduce an uplifting and unifying event. Sports offer a fresh and positive path for the region, and we are excited to bring this new chapter to sports enthusiasts across the country.”